I’m a visual thinker. In order to think better is to see better. My greatest joy comes from making things with my hands. I also see myself as an interpreter – someone who plays with stuff that is already there and puts a new angel on it. These two aspects guide most of my work. I’m a graduate of School of Visual Arts and Columbia University Communications program.
I love process. Thinking of new ways to do things is important to me. I am driven by a passion for exploration and discovery – whether taking place in nature, art, mathematics, technology or culture.
Ideas are currency. For the greater part of the last 15 years I have worked in the strategy end of the marketing world. I'm expert at identifying unique insights or opportunities, connecting them to a client's business and showing them how to act on these findings. Understanding change, focusing on culture and continuing to ask questions all have big roles in this process. My consultancy is called Big Cardinal. Why is it called this? You can find out more and see case studies at the site.